Starbucks is Struggling
Hell has frozen over. Starbucks has stooped to the level of selling instant coffee. The once king of the coffee industry hill is now just another Sanka.
You have to hand it to the founder of the company though. The guy really built quite an impressive empire. I think the move to instant coffee will hurt the image of their stores though. Right now their stores are perceived as a high cost high value selection in coffee. The instant coffee alternative cheapens the brand. The people who start associating instant coffee with Starbucks open themselves up for some other competitor of Starbucks to take the high price high quality coffee position away from Starbucks.
Watch for some other high end coffee brand to start advertising:
Instant Coffee: Never Have. Never will.
